Local search intelligence · worldwide

Your competitor isn't better.
Their data is.

When something breaks at 2pm, nobody researches. They open Maps and call one of the first three results. That ranking is decided by signals in your Google profile — most of which are wrong on most profiles, and all of which are fixable.

I work with businesses anywhere Google Maps operates. I learned this in Dubai, where a hundred companies fight over the same three positions — so most markets feel straightforward by comparison.

Free. No call required. A 5-minute video showing exactly what's costing you calls.

audit — cool_breeze_ac · dubai_marina
scanning profile signals…
✕ primary category — "General Contractor"
! reviews — 34 vs 187 (top competitor)
! last review — 121 days ago
✕ mobile load — 8.9s
→ 3 fixes identified
visibility 22%
profile 38%
reviews 18%
3
Results take almost every call
30
Days to typical ranking movement
AR / EN
Worldwide, in both languages
Two ways I help

Get found, then convert

Most businesses need one of these badly and the other eventually. Start wherever the bleeding is worst.

The ranking model

Six signals decide who gets the call

Local ranking isn't mysterious. It's weighted, and it works the same in Manchester as it does in Dubai. Here's how the 2026 factor research distributes it — and where almost every agency spends your money.

Google Business Profile 32%
On-page & service-area pages 19%
Reviews 16%
Links 15%
Behavioural 8%
Citations / directory listings 7%

Citations are 7%. That's the "500 directory submissions" package almost everyone sells. Meanwhile the single strongest individual factor is your primary category — one dropdown, ninety seconds, and it's set wrong on roughly half the profiles I audit.

What changes

Red pins turn green

A geo-grid scan checks your ranking from dozens of points across the city, because where the customer is standing changes what they see. This is the before and after of fixing a wrong primary category and starting a review system.

Top 3 Position 4-10 Not on page one
18%

of the map showing you in the top three

Calls per month 22
Reviews 34

Illustrative — built from the ranking model, not from a client. Real before/after grids replace this the moment I have permission to publish one.

Calls from the listing, first six months

typical shape, not a promise
Month 123456
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The blog

Free advice, written properly

Local SEO, Google Business Profile, AI tools, building fast sites and tech worth paying attention to. No fluff, no gated PDFs — just what I actually do all day.

Visit the blog →
Who you're dealing with

A person, not an agency

I'm Azzeddine. I build websites and do local SEO for service businesses — AC and HVAC, cleaning, pest control, plumbing, clinics, movers and maintenance — anywhere Google Maps operates.

I'm based in the Gulf and cut my teeth in the Dubai market, which is about as crowded as local search gets. The work travels: the ranking model is the same everywhere, and so are the mistakes.

I work in Arabic and English, so your customer-facing content reads correctly in both. You deal with me directly on WhatsApp — no account manager, no ticket system, nobody junior taking over after you sign — whatever timezone you're in.

Free audit

Find out what's costing you calls

Fill this in and you'll have a 5-minute video within 24 hours: where you rank now, what your top competitor does differently, and the three fixes that would help most. No cost, no call required, no obligation.

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